Acceptance of the Privacy Policy

Thank you for visiting our website, provided by Magnetis Auto. Because your privacy is important to us, we believe that it is pertinent to inform you regarding the type of information we collect, how we collect such information and for what purposes and how we protect your information. We also wish to provide you with additional information on our practices, particularly with regard to third-party sharing. In order to offer our products and services, we must collect, update, use, disclose, combine and otherwise process your personal information. We may also share your information with our affiliates and certain service providers (including Magnetis Auto and others, if applicable). Unless applicable law indicates the contrary, we will only use your personal information in compliance with this Privacy Policy.

Types of information we collect

Personal information: this is information that you provide to us when filling out a form or when speaking to us, whether by telephone, in person or via live chat. Such information may include the following: address, name, driver’s license information, telephone number, insurance information, professional background, financial information to determine solvency, types and models of vehicles you own or that you drive to our dealership, information on vehicles you have purchased and the service and repair records of your vehicle or vehicles.

Non-personal information: this includes demographic, statistical and aggregate data. This information does not specifically identify the individual.

Information on the use of our website: this includes your logon information, IP address, browser type and version, time zone settings, browser plugin type and version, operating system and platform, and details regarding your usage.

Non-personal details regarding your website interfaces: this includes full URLs, clickstream with date and time, products you have viewed or searched for, page response times, download and upload errors, time-on-page, page interaction information (clicks, mouseovers, scrolling), off-page browsing methods and the telephone number you use to call us.

Collection of information

Online. When you create an account on our website or access that account, we may ask you to provide your username, password, email address and telephone number, as well as information on your payment card, your product preferences, your purchase history, etc.

When you sign up on our website or at one of our locations to receive marketing communications from us, you provide certain personal information, including your email address and telephone number.

When communicating with us by telephone or email. When you contact us by telephone, whether to request products or services, ask for information, report a problem with our website or file a complaint, regardless of the recipient, we collect the content of these communications, as well as any additional information on the communication method used, for example, telephone, SMS, email, live chat or social media platforms.

Through loyalty and rewards programs (whenever such systems are in effect). When you sign up for a loyalty or rewards program, we collect certain information, such as your name, email address, telephone number and mailing address. We may also request information when you participate in a sweepstakes or promotion that we sponsor.

Through Google Analytics. We use Google Analytics (web analysis services provided by Google, Inc.) to track traffic and usage trends. Google Analytics sets a cookie to evaluate your use of the website and collect anonymous information that does not identify individual users. The service then stores this information on servers located in the United States. Google may also transfer this information to third parties, either when required by law or when such third parties process information on behalf of Google. Therefore, you give your consent for Google to process data related to you, in the manner and for the purposes described above. Google Analytics uses its own cookies to store information, including the time that the visit took place, the webpage from which the visitor accessed the website and whether the visitor has previously used the website.

Certain browsers offer the option of disabling this type of cookie. You can also install the Google Analytics opt-out browser add-on to prevent Google Analytics from collecting information on visits originating from your browser. Learn more.

Facebook conversion tracking pixel The Facebook pixel collects data anonymously. Facebook then records and processes this information. Facebook may be able to relate the data to your Facebook account and use the information for its own advertising purposes (in compliance with the Facebook Data Policy). Ultimately, Facebook has control over the information collected through Facebook Pixel. However, it is possible to disable cookies and Facebook Pixel in your Facebook account settings.

It is possible to configure the settings of your browser or mobile device to control the information we collect. However, this may prevent you from accessing certain features and services on our websites or other online and mobile services. You can also configure your email options in order to prevent the automatic upload of images that may contain technologies enabling us to know if you have viewed our emails.

There are certain additional technological methods that enable you to limit the ability of advertising networks to track your activities on our website. Deleting browser cookies may cancel your opt-out preferences; therefore, you should use these tools periodically to ensure that your preferences are up to date. To register your preferences with participating online advertising networks, please visit the following websites:

Please note: if you register your preference to opt out of personalized advertising with all of the aforementioned networks, you may still receive online advertising from us on other websites or applications; however, these advertisements will not be personalized to reflect your interests.

Use of information

We collect, use and share your personal information for the following purposes:

We use tracking tools to collect information on your online activities and your use of our website and social media accounts to arrive at a better understanding of your interests and marketing preferences so that we can offer you relevant advertisements that correspond to your activities and interests. This enables us to improve our website, products, services and marketing strategies in order to offer you a better customer experience. In that regard, collecting information enables us to do the following:

Information sharing with third parties

We may share your personal information with our affiliates and other companies within our business group, our promotional partners, social media, third parties that provide services for you or for us, such as Magnetis Auto, which developed and operates this website, or other third parties, as necessary for properly carrying out our activities or for complying with a legal obligation.

Depending on the circumstances and only after obtaining your prior explicit authorization, we may share certain information about you with the automaker or any financial institution involved in your acquisition of a vehicle. Please note that each of these establishments defines its own privacy policy; therefore, we waive any responsibility with regard to such policies.

In addition to making any disclosures to which you have consented or given authorization through the terms of this Privacy Policy, we may transfer your data, including your personal information, to third parties, under the following limited circumstances:

Protection of your personal information

We implement every possible measure to minimize the risks of damage resulting from the collection and sharing of our clients’ personal information.

We maintain and protect your personal information through the implementation of reasonable security regulations. We will delete your personal information once it is no longer necessary or relevant, in accordance with legal requirements regarding data storage. Your personal information may be stored and processed both in and outside of Canada.

We maintain protection protocols, including the observance of data security regulations, in order to ensure the confidentiality of your personal information and prevent its use for any purposes other than those we have indicated. Please note that, despite these efforts, no security measure is infallible and no system is impenetrable. We regularly review our collection, storage and processing practices in order to prevent unauthorized access to our systems. We limit access to your personal information to personnel, affiliates and service providers who need such information to fulfill the indicated purposes. Anyone who has such access is subject to strict obligations of confidentiality.

Please note that you are solely responsible for ensuring the confidentiality of any passwords related to your account. You can improve the confidentiality of this information by using complex passwords that you do not reuse on other websites.

We only retain your personal information for the amount time that is required by law or for the amount of time that is reasonably necessary or relevant to fulfill the purposes that are indicated when you provide such information or to fulfill any new purposes that have been identified and to which you have subsequently given your consent.

Your personal information may be stored, processed or otherwise used by Acura Trois-Rivières or on its behalf, both in and outside of Canada. If a service provider for our dealership is located outside of Canada, your personal information may processed and stored in a country whose laws are different from those of Canada and in which the government may have the ability to obtain access to your personal information by virtue of such laws. At this time, the dealership, the makers of the vehicles that are sold here and their service providers may store, process or otherwise use your personal information in Canada, the United States (and elsewhere, if applicable, in Japan for Japanese brands, etc.).

We are committed to ensuring the confidentiality and integrity of your personal information. We have implemented appropriate physical and technological security measures, as well as procedures designed to prevent your personal information from illegal disclosure or from being lost, utilized, modified or consulted in any unauthorized manner. Examples of such measures include restricting access to our offices, training our personnel and utilizing passwords and well-defined internal policies and practices. We also use Secure Socket Layer (SSL) encryption technology in all areas of the website where your personal account information is required. This means that your computer encrypts the information you submit to us through the website, and we then decrypt it on our end. We also maintain your personal account information and transaction history behind an up-to-date firewall.

Retention of information

We retain your personal information for as long as necessary in order to do the following: 

We may retain non-personal information for a longer period whenever such information has been sufficiently aggregated or anonymized. Once the retention period has ended, we delete the personal information, as established in our internal policies regarding data retention and deletion.

In order to support citizens for any concerns regarding the protection of their personal information, for any question or to file a complaint, it is possible to contact our manager.

Privacy Officer

Modification of the Privacy Policy

We may modify this Privacy Policy and repost it on our website, in which case we will send you an email or other form of notification. Upon receiving such notification, your continued use of our products, websites or services constitutes your acceptance of the modified policy. By providing your personal information or utilizing our products and services, our website, our social media or our online and mobile services, you are agreeing to the terms and conditions of this Privacy Policy as modified from time to time.

We reserve the right, at our discretion, to modify this Privacy Policy at any time as long as we notify you of such change. We may carry out such notifications by publishing a link to the new Privacy Policy on our website, by sending a link to the modified Privacy Policy to the address you have provided or by some other means. Any changes will become effective once we have notified you of them.

We suggest that you reread this policy periodically to stay informed of our commitments. Any use of our products, websites or services on your part subsequent to notification of changes constitutes your tacit acceptance of such modifications.

Other websites and services—third-party payment services

Our website contains links to other websites. We provide these links solely for informational purposes, and they may be subject to privacy policies and practices that are different from ours. If you click on a link to an external website, the third party will collect your personal information, which will be subject to that third party’s privacy policy, according to the information you provide. Prior to submitting your information on any third-party website you access through our website, please make sure to consult the privacy policies published therein. We have no control over or responsibility for the collection, use or disclosure of your personal information by such third parties.

Acura Trois-Rivières and its analysis service providers may use digital marker information to store all of the preferences you select, understand how you respond to marketing communications and improve the performance of online or mobile offers, making them faster and easier to browse. Acura Trois-Rivières and its advertising partners may also use this information to display future personalized advertisements from the dealership through certain advertising networks, even when you visit websites that are unrelated to ours, or through geolocation when you are near our establishment.

We may also use third-party social networking platforms (such as Facebook, Google, YouTube, Twitter, Instagram, etc.) to display advertisements based on the interests you have expressed in your interactions with us and to track how you interact with these advertisements.

Applicable law

The website is operated from city in the province of Quebec, Canada, or by Magnetis Auto on behalf of Acura Trois-Rivières. Any conflicts between you and us or Magnetis Auto shall be subject to applicable laws in Canada and the province of Quebec. Furthermore, you hereby agree to submit to the exclusive jurisdiction of the courts of the province of Quebec in the event of any legal action or procedure stemming from or related to the website.

Contact us

You can communicate with us at any time to discuss or update your personal information that we have on file or if you have any questions or concerns regarding this Privacy Policy. You can contact us at

You may also unsubscribe or withdraw your consent to receive commercial email messages by using the unsubscribe option contained in the message or by contacting us.

Last modified on 14 March 2024.